Google CEO, Eric Schmidt Talks Social Networking and Politics at ASNE10

Google, Inc. CEO & Chairman, Eric Schmidt speaks on the impact social networking can have on the role of money in politics during a question and answer session following his keynote address at the American Society of News Editors Convention in Washington, D.C.

Reporter: Kendra Desrosiers, Howard University

Do you think social media has lowered the financial barrier of entry in Politics?

Yes. Successful social media strategies can bring campaigns with small budgets to new heights.Maybe. Social media is powerful but it's impact does not eclipse that of traditional media.No. Investment in traditional media advertisements is still crucial to successful campaignsIt is too early to tell.